IBM & England Rugby - A Tweet To England
PRINT - SOCIAL FILM
The brief was simple – show the world that IBM is passionate about their partnership with England Rugby. Now, rugby is a hugely emotional sport. And when it comes to England no one shows that more than the fans. So, using IBM data analytics, we crafted a poem made entirely of real fan tweets to tell the story of England’s dramatic Six Nations journey.
Hermes Creative Awards – Gold
Reactive press ads published the day after England’s 6 Nations matches.
England v France - 4th February 2017
Wales v England - 11th February 2017
England v Italy - 26th February 2017
England v Scotland - 11th March 2017
Ireland v England - 18th March 2017
We brought the whole story together with an end-of-tournament film that captured the rollercoaster journey.